I pretty much hate the University of Texas, but I love their old coach Darrell K. Royal. He was a great quote, second only to basketball headman Abe Lemons. Royal once compared an inferior TCU team to a cockroach, “TCU is like a cockroach,” the coach said, “it isn’t what he eats or carries off, but what he falls into and messes up.”
I think the same thing can be said about a few of the brand managers I have met in my 30-year career in advertising….