I attended the Cannes advertising festival 12 straight years. For the second straight year, I won’t be attending. Do I miss it? Yes. But do I miss it enough to shell out $10,000 to go? No!!!! Considering that registration fees are now $3,000, a room at the Carlton is $850 per night (and don’t even think about breaking into that mini bar), a business class seat on AA is another 3K, a cheeseburger (with fries) with set you back $60 and if you love to drink beer like I do get ready to plop down $18 a bottle. I could keep going and talk about how at bottle of Ott will cost you your first born, and a “chair” on the Carlton Beach is $100 a day. But the biggest surprise of the entire trip will come at the end when you get your bill at the Carlton and realized that your “friends” have charged hundreds of dollars of drinks to your room without your knowledge. Now, you can figure out why I will be hitting the beach at Possum Kingdom this week. Lest I forget, if you do happen to win a Lion, that little prize will set you back $850 bucks.
