I don’t like commenting on other agency’s work. I don’t know what went into the making of a spot. But I’ve got to say one thing about the Bounty spot…IT’S TERRIBLE…IT’S STUPID…IT’S UPSURD. Everything is wrong with this spot…bad casting, bad music, bad idea. I am sick of watching “white boy” rap, as it’s being called. How the hell could anyone sit down and write this? It’s not worth the paper (towel) it’s written on.
But here’s what I think is the worst thing about this POS. It is being targeted to women. That’s right, MOMS. I don’t know who sold this bill of goods to P&G, but I’d love to meet them! I would love to hear the story behind this and how they talked the client into wasting so much time and money.
This is completely stupid!