David Ogilvy once said, “you can search the parks of the world and you will never find a statue dedicated to a committee.”

Here’s why: It’s called “crowdsourcing”. Some say, it’s the future of advertising. (Sorta like Chatroulette is the future of social media.) To me, it’s just a crappy ad that some agency made because they couldn’t come up with their own idea. But the client loved it, so it must be good.

Sorry but you will have to drag the article into your address bar. This thing is so bad, the internet is rejecting it…

Here’ s the story of the making of the video: http://adage.com/globalnews/article?article_id=142953

Here’s the video: http://loveinaction.gr/english

The “movie” is 27 minutes long, or should I say too long.