It probably won’t be long before this logo will be coming to your television set.
Recently, Ofcom, the governing body of British television, notified broadcasters (ie, TV producers) they must must show this logo during UK-produced programs containing product placement, together with rules on when it has to be shown.
And here are the rules:
The logo must:
*Appear for three seconds at the start and end of programs, and after any ad break.
*Be placed in one of the four corners of the screen.
*Not conflict with program idents.
*Meet minimum size requirements, which according to an Ofcom spokesman means it will be “roughly equivalent to the size of a channel logo”.
In other words, the British goverment is telling consumers, what is and what isn’t a product placement.
I know the Brits are much more intellectually superior to their brothers and sisters across the pond. That’s why all the planners in the US are of British origin. And when it comes to humor, I have only two words for you Benny Hill.
Guys, it isn’t that hard to spot. When you see someone drinking a Coca Cola in a TV show with the logo pointing at the camera, it’s a product placement. Trust me…
I don’t think we need a giant P in the corner of the screen to tell us that, do you?
What we could use are a few symbols like:
NF: Not funny. This would go in the corner of 99 percent of all sitcoms.
TC: Turn channel. Again, this would go in the corner of 99 percent of all sitcoms.
TS: This sucks. Again, this would go in the corner of 99 percent of all sitcoms and the Daily Ferg…