I’ve been asked many times what a creative director does. I’m always said, “a creative director knows when he sees a great idea and how to get out of the way of it.” Just ran across this great quoate from Leo Burnett,
“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”
About twenty years ago, my friend Terry Allen made this great piece of art especially for me. It’s called Nice. The piece of art is proudly displayed in the offices of Jake:Ferguson. He told me there’s a difference between artist and people in advertising. Namely, when a client blows an artist a bunch of crap, a true artist leaves. But when a client a client blows an ad guy a bunch of crap, the ad guy smiles like a jackass and takes it. Thus, Nice. Funny thing is, it doesn’t really work like that around here. (By the way, on’t you love the way the tie is being blown into the air? Nice touch, Terry.)
