Archive for September, 2010

Friends in deed…

Monday, September 27th, 2010

FBBNP_LogoTalk about a road trip!

A few weeks ago, I was asked by old friend Terry “Tex” Tolar to attend a board meeting of the “Friends of the Big Bend”. I can’t turn Triple T down. This man loves Texas. He used to be head of the Texas Tourism business at McCann Southwest and knows more about Texas than anyone I have ever met. Some of it might actually even be true! Back to the story, I love making new friends and I love the Bend National Park. So, I thought I could kill two armadillos with one truck bumper and I drove out to the Park. I am so glad I did.

The Big Bend National Park is truly a magical place. If you haven’t been there, you should, particularly if you love Texas. The drive isn’t easy. In fact, it’s darn near hell on wheels to get there, which makes it even more appealing. Ya take, I-20 about 400 miles west, hang a left a few miles outside of Odessa and you’ll run into Fort Stockton. From FS, it is only a couple more hours to Marathon, where you will find the Gage Hotel and White Buffalo Bar, then another 70 miles to the entrance of the park. I really didn’t enjoy the ride into the Park (as I was told I would) because a quick pit stop at the Gage for dinner, turned into a three hour detour, so it was well past dark before taking the last leg of the drive. Therefore, I missed seeing the magnificent peaks as I drove into the mountains.

Bright and early on Friday morning, I met the board, headed up by president Richard Lannen, a Dallas attorney. Everyone on the board was passionate about the Big Bend. They spend their spare time raising money for the park and even travel to the BB once a year to paint buildings and rake paths. As I was told, they do what the federal government doesn’t have the money to do. (They approved to spend money on how to train local cowboys to “capture” wild burros and cattle that have wandered into the park and are busy tearing up paths and vegetation. In the past, the burros had been “destroyed”. But thanks to the Friends, no more. The board also discussed many other projects that they will be actively involved in such as a films for visitors and a home for the dinosaur bones that are constantly being unearthed.

Finally, we were taken on a tour of the park, which again can only be described as breath-taking. The setting sun lights up the ridges of the mountains along the Rio Grande and casts incredible shadows across the desert. We walked along the Rio Grande. And stood on a cliff over looking the small Mexican town of Boquillas which is barely a hanging on anymore. (The river crossing was closed after 9/ll. Prior to that the town thrived on Big Bend tourists who came to town for beers and tacos.) On the way back to the motel, we even saw the longest snake that I have ever seen, a red racer. I hate snakes, but I have to admit, this one was gorgeous, as far as snakes go…

Agencies are constantly being leaned on for help. We already have a pro bono account here at Jake:Ferguson, the Metro Dallas Homeless Alliance. But what the heck, even a bunch of snakes, lizards, javelinas could use a few more friends….

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Driving to the Big Bend takes times...and willpower.

Driving to the Big Bend takes time...and willpower.


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The school children from Boquillas leave notes along the Rio Grande, asking for help!

The school children from Boquillas leave notes along the Rio Grande, asking for help for their school


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Big Mike’s got a big heart…

Thursday, September 9th, 2010

0907rawlingslgI liked Mike Rawlings the first time I ever talked to him on the phone. It was back in 1994. Mike was the CEO of the biggest agency in the south and he was looking for a creative partner. He called. We talked. I decided to come to Dallas for more talking. I like to talk.

When I walked into his office I quickly gathered by the number of empty Doritos packages scattered on the floor that Mike liked to eat. He reached for yet another “snack pack” as I sat down. I like a man who likes to eat. There were also a couple of empty Pepsi cans on the coffee table within arms reach of couch he was sprawled out on. I like a man who likes his client’s products. Frito Lay and Pepsi were both T-L clients.

The first thing he said was he had taken his son to see Little Giants, the movie that I had written, and…he didn’t like it. I didn’t like that. But I did like that he was honest.

We talked a lot about advertising and sports and stuff like that and then went to eat a big lunch at Rosita’s. Mike ordered the entire left side of the menu. I ordered the right. We decided not to talk politics.

By the end of the day I had a “man crush” on Mike, which has lasted almost 20 years. He was a great partner at T-L/DDB before he moved on to become the CEO or Pizza Hut and I headed to NY to head up Y&R.

But even more than his ability to eat massive amounts of junk food, laugh at all my jokes, and make everyone that he meets feel special, the one of the thing that I like most about Mike is his longing to give back to Dallas, the city he loves so much. He talked to me numerous times over the years about the importance of “giving back”. The day after I met Mike the first time, I remember, he lead a group of Tracy-Locke employees in a walk to raise money for cancer. (I guess you could say he talks the talk and walks the walk!) Mike is the ultimate giver. Not only of his money, but of his time to the community. He once told me that writing a check is easy, but giving of your time is hard. Mike does both!

For the past couple of days, I have been working on a short film that will be shown at a fund-raising breakfast on November 4 for the local homeless shelter the Bridge. Mike is being honored for his work as the Homeless Czar of Dallas. After helping turn the project into a reality, he is now been asked by the current mayor to head up the Parks and Recreation department of Dallas. You can read all about it here…http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-rawlings_07met.ART.State.Edition1.29c92bc.html

I have to admit that working on this homeless project has been hard. At the end of each day, I was exhausted both physically as well as emotionally. I heard stories that broke my heart. I interacted with people that normally I would avoid at all cost. (And, I will be quite frank, I was more than a bit nervous around a couple of the guests that aggressively approached me.) It really takes a special person to work with the homeless…and, I admit, that I am not that kinda person. I did it for two days. TWO DAYS! I couldn’t imagine doing it everyday for years. No way. Thanks goodness for people like Mike and the staff at the Metro Dallas Homeless Alliance for what they are doing to end chronic homelessness here in Dallas.

I can’t wait to show it, along with the new campaign, at the breakfast. Hopefully, it will make a difference. Mike would like that.