Archive for March, 2010

JimBob_Deutschland

Wednesday, March 10th, 2010

germanJust checked out the JimBob_Dallas fan page on Facebook, and lo and behold, we have fans in over 30 countries in the world, with the largest group (outside the U.S.) coming from, drum roll, GERMANY!

Why?

I know a few folks in Germany, mostly from the Heye Agency in Munich. I used to go there from time to time to work on the McDonald’s business.  The three largest markets at the time were the U.S., the UK and Germany. Since the McDonald’s business in the UK was on the Leo Burnett roster, I never worked on it there. I made some great friends at Heye. In fact, it was Heye that created the “I’m Lovin’ It” campaign, McDonald’s first world-wide marketing idea.

Over the 25 years, I have worked in about 20 countries on various projects, from France on Dannon, the UK on American Airlines, Italy on Barilla pasta, most of the most countries had something to do with McDonalds (Hong Kong, Singapore, Thailand), Colgate, Xerox, and Pepsi International. Bob also directed a number of spots in Italy and France, for Barilla and Kraft.

What I learned most about working internationally was that people everywhere are about the same. Sure, there are some nuisances, but overall, not much difference.

For now, JimBob_Dallas  says  ”bienvenidos” to all our  462 Facebook fans (today’s count) from around the world.

Tang you very much!

Friday, March 5th, 2010

TangI loved drinking Tang when I was a kid. It was a treat. Kool-Aid was our primary source of liquid refreshment. Grape and cherry were the hands down favorites. But, on special occasions, we’d get a glass of Tang…usually for breakfast. It was afterall, what the “astronauts drank on the way to the moon.” So, I guess it was ok for a me and my brother to drink it on our way to school.

This morning I was reading about the greatest Baby Boomer brands. Being a member of the Boomer Generation, I agreed with the writer UNTIL I realized Tang was not on the list. Dang! No Tang!

For some reason, I decided to do a little research about Tang. I like knowing odd ball things which I can use at a party to strike up a converstion with total strangers. “I was just reading the other day about Tang,”…

Here is something I wish I hadn’t read…and I quote, “lime and rust deposits often build up on the insides of dishwashers and pipes…citric acid will take off those lime and rust deposits…for a deliciously hands-off method, fill the detergent reservoir with the old-school drink Tang…the run your dishwasher through the cycle…no more sleepless nights freting about the inside condition of your dishwasher.”

I have a lot on my mind these days, starting an agency, getting kids through college, health care reform. But at least I know one thing for sure, when I am tossing and turning at night, it won’t be because I am freting about the inside condition of my dishwasher or colon. Thanks to Tang, both are obviously free and clear of rust and lime buildup.

There are “alternative” ways to get attention…

Thursday, March 4th, 2010

I really enjoy alternative media. It’s what we used to do all the time back when I first got into the agency business. Most of the clients at smaller shops don’t have a lot of money. They they were look for “alternative”ways of getting their message to the masses. Once I worked at a agency where we had a client who made keys.  I came up with the idea of putting someone in a car on Greenville Avenue and they would hold up a sign that said, “I’m locked inside, please call 555-1212.” I thought it was brillant, until someone suggested they simply unlock their car from the inside.  That was the funny part! But no one got it, but me.

Anyways, one of the best places to see some great ideas are at Media Life in the alternative media section. Take a look. I particularly like the first article about the discount airline broker. A simple, wonderful way to get the message to consumers.

http://www.medialifemagazine.com

(Sorry, but until Dev finds the right plug-in, you will have to drag and drop the link into your address bar. Come on, Dev, you’re killing me here!)

ATT snowboarder spot wins gold medal…

Tuesday, March 2nd, 2010


I am not a big fan of the Olympics. I really haven’t watched it since “Eddie the Eagle” flew off into the sunset.

But for some reason. This year was different. I actually tuned it in. I guess I was bored after watching  the same  episode of “Hoarders” for the 100th time. I liked Apollo Ono. I am thinking about wearing a beret! I liked watching the hockey finals, the U.S. vs Canada. (But, its hard to hate the Canadians the way we all hated the Russians back in 1980. I still choke up when I hear Al Michaels scream, “Do you believe in miracles?” ) But I still hated to see us lose. Call it national pride, if you will. The figure skaters as always were gorgeous, even the men. I liked Lindsay, the skier, but what guy doesn’t!

I also liked many of the Olympic commercials, particularly the ATT snow boarder spot. Great idea, executed flawlessly. The shot of the snowboader going through the clouds was sensational. Take a look. Hopefully, you’ll agree that this spot deserves a gold medal!

http://www.youtube.com/watch?v=hHD98wBb5Tw

Quite frankly, the Olympic spots were so much better than the Super Bowls. For one primary reason, they were tasteful. Thank goodness there weren’t any Doritos advertising within a mile of Vancouver!

A few years ago, Bob created spots for McDonald’s that were named the best sports in the Summer Games by the New York Times and USAToday. The “100-yard dash” and  ”Mini Marathon” are both classics Olympic spots! You can find them at our website www.jimbobdallas.com

Hopefully, the Oscars this Sunday will have a spot or two that will be just as tasteful and elegant, as the ones I have mentioned. I know anything will beat the movies that are up for Best Picture.