I like television. I like it alot.
I like watching The Soup, and reruns of the Sopranos, and Brett Michael’s Bus of Love, and Gordon Ramsay. I like crazy infomercials, with bizarre products. I like Fox News and Bill O’Reilly. I like watching the Dallas Cowboys and college football with my dad and brother. I am hooked on Bridezillas and Wife Swap (Did you see the one where they swapped the mother who tatooed her kids with the mom who wouldn’t let her kids wear makeup?) Nothing beats the Simpsons…ever.
So it was with great delight when I recently read in AdAge that television is NOT DEAD…YET! People actually like watching television!
Here’s another kicker than just came out: In a recent study, Tivo/Interscope discovered that if a commercial starts out with low engagement, then it’s likely consumers will NOT watch the entire commercial.
Bottom line: Research shows that people like television and commercials that aren’t boring.
Why didn’t they call me? I could have told them that and saved somebody a lot of money.